The MSCA of New York was pleased to welcome Woody Woodall, former Chair of the National MSCA Board of Managers and a regular presenter on customer service. Contractors spent the better part of an hour discussing the importance of committing to customer service and building loyalty among clients. Mr. Woodall’s engaging presentation left attendees with a renewed understanding of the importance of building customer service into their company culture and brand. Following the meeting, MSCA NY members were able to spend some time networking and catching up throughout dinner, which provided a great opportunity to strengthen the ties among local service contractors.